Meet PUG my faithfull companion while working the Internet

PUG SAYS

It's an easy out for consumers to say, dealers and salespeople are scum, but the real truth is

A LACK OF KNOWLEDGE CREATES FEAR

SEEKING KNOWLEDGE CREATES COURAGE

study this website and level the playing field

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About Me and My Website… 



My name is Ray Paulsen , and I have been involved in the automotive industry for over 35 years. My areas of knowledge and expertise include Management, Retail and Wholesale, Auctions, Appraisals and Vintage Automotive. I am currently retired and spend much of my time working on my website and helping others.

I have created this website to share my knowledge with others so they can get the help they need before even entering a dealership and/or purchasing a vehicle. By sharing this knowledge with consumers, something that I couldn’t do before, there is a feeling of having crossed from one side of the fence to the other. At the risk of being a traitor to the industry that provided me with such a financially secure retirement.

People often ask me why I post these articles

and the answer is simple; I have seen too many families- some with several kids that could barely afford a car (let alone the car they were buying) being taken to the cleaners by the dealership. This happened hundreds of times over the years and while I hated to see it happen each of those times, my hands were tied. I could not interfere, I could not show compassion, I had to provide for my own family and that meant selling cars.

It’s easy for consumers to complain that all car salespeople and the dealerships they work for are scum. 

 But the real truth is most consumers enter a dealership not knowing the steps or process of buying a vehicle, which vehicles they can afford, how financing works, etc. Every industry has their own way of doing things, their own inner workings, processes, even languages and secrets. All businesses are in the business to make money and over the years, they have learned hundreds of ways to make the most amount of money possible on every deal. You must be prepared, you must know as much as you can about their ways of working the deal to their benefit.

Too much info can lead to total confusion. 

 For example, you enter a car related query into a search engine and up pops hundred of links with so much info at hand that the average surfer is impatient and stays with a link only a short time getting bits of information with many different answers. The end result is confusion.

There is a stunning high number of websites providing answers posted by copy cat experts with little or no experience in the field.

I have encountered several students - stay at home mom's - but was very surprised to find one of the most popular websites about car buying tips is provided by someone whom has only been associated with a dealership with no actual experience in the field, I will not mention this site name for obvious reasons.
Some websites providing information you don't even know whom the Author is, some may provide a name " google the name " if you can't find the person's profile be cautious making decisions based on the article.
There are hundred of websites and articles written with info and only one I personally found valid " edmonds..com "

Eliminate sites that entice you with answers you can only obtain from products such as books - CD'S or having to become a member or sign up.

Be Aware  
reading 3rd party info such as articles by freelance writers, in most cases the information has been obtained by study

Q & A forums
most answers are provided by people whom are not in the auto industry,while most answers are excellent " be cautious " before you
make a hasty decision on an answer provided to a question